In the passage “Writing for an Audience” Linda Flower, author and well renowned college professor, described how you should write to an audience by advantageously depicting the process herself. Professing her skill in rhetoric, Flower uses her profound knowledge to establish logos while also using an emotional appeal of pathos to focus on sympathizing and “creating a common ground” with the us; thus, Flower uses her techniques to lessen our differences in knowledge, attitudes, and needs to focus on the best way to write for an audience.
Flower diligently articulates how we instill knowledge so that we powerfully get the point across the first time. I’m sure we can recall a time someone messed up telling a joke… that’s the difference between getting laughed with and laughed at. Luckily writing is a story with rough drafts.
Through the knowledge we give we can then develop a since of attitude that depicts an image the way we want it to We must generalize the emotions and associations so that we can relate to our audience and even let their imagination run some. Use the knowledge to outline the mental picture and some attitude to give it some color that will catch the audience’s attention. The more our attitude differs from our audience, “the more we will have to do to make him or her see what we see.”
We can drop knowledge with as much passion as we want; however, getting amped up about rainbows to someone that’s color blind will get us nowhere. Grab the audience’s attention and give them a sense of belonging, “adapt to them.” Grab them by the hips and teach them to dance. Flower does well with this as she implicates this with the inevitable teacher to student relationship or when she describes the weather which has affected us since we were born. Flower even exemplified a way to establish a common ground with us by using a generic third person approach by using words such as: you, we, us, and ours. For example:
It’s the ninetieth minute! Under the stadium lights, we move the ball around the perfectly prepared soccer field with such a serene flow that it is almost as if all the blood, sweat, and tears from practice has been poured onto the pitch and is connecting each pass as we ring out everything we’ve got into these last final minutes. We can see the crowd in a disarray of our fans at the edge of their seats and our parents at the edge of losing their voice. I ram a pass that breaks through their barricade of a defense and we storm towards the goal. As the longest final minutes our team has ever endured begin to come to an end we give it one last shot. With our hope streaming behind it, the ball is sent sailing through the air over our heads just out of their goal keeper‘s reach. For a moment I seem weightless as I watch the ball soar into my view. Within a blink of a moment my I gaze at the ball as it makes contact with my forehead. Shocked, their keeper attempts to capture such a moment, but he lets it slip! With the ball in the back of the net, the whistle blows and we rush the stands to meet our eagerly waiting fans half way, as the new national champions.
Imagine if we were to use “one time my team and I were playing soccer. It almost had to go into overtime, but I scored.” Imagine if we used my team and I instead of we, us, or ours. Imagine if we were to take out the knowledge and the details that gave the point of view at times.
Instead we grabbed their attention!” I closed the gap between us and the reader. I targeted my audience as athletes; therefore, we are then able to “establish a common ground.” I realized that most of them have parents that try to coach from the stands louder than the one on the field, that we could see the practice transition to the game, and that the flow and the passion in the game matched how I wrote. I’ve been apart of every single one of my best memories. Write to the audience to give them something to remember.